Full Job Description
Position: Digital Content Strategist
Company Overview
Amazon, a global leader in e-commerce and innovative technology solutions, is dedicated to creating experiences that delight our customers. With a firm commitment to improving people's lives through technology, we pride ourselves on shaping the future of digital content. Our Middletown, Delaware office is seeking a talented and passionate Digital Content Strategist to champion our digital storytelling, enhance brand reputation, and help us connect with our diverse customer base.
About the Role
As our new Digital Content Strategist, you will play a pivotal role in crafting and executing our digital content strategy across various platforms, aiming to engage, inform, and inspire our audience. This position is ideal for a creative and analytical thinker who loves to leverage data to drive content decisions and who understands the nuances of effective storytelling in a digital ecosystem.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that align with business goals and customer interests.
- Conduct thorough market research and competitive analysis to identify emerging trends and opportunities for content innovation.
- Oversee the content creation process, collaborating with writers, designers, and other stakeholders to produce high-quality, engaging content.
- Analyze web traffic and engagement metrics to refine digital strategies, ensuring content efficacy and alignment with market demands.
- Maintain and enhance content calendars, scheduling posts across multiple channels including social media, blogs, and email newsletters.
- Engage with cross-functional teams to align content strategies with product launches, brand initiatives, and promotional campaigns.
- Monitor industry best practices and emerging technologies to ensure our content is cutting-edge and relevant.
- Foster relationships with key media outlets, influencers, and content partners to promote brand narratives.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 5 years of experience in digital content strategy, content marketing, or related roles.
- Proven experience in managing content across various digital platforms, such as websites, social media, blogs, and email.
- Strong writing, editing, and proofreading skills with an emphasis on storytelling and brand voice.
- Experience with SEO best practices and tools, including Google Analytics, SEMrush, or Moz.
- Demonstrated ability to analyze data and convert insights into actionable strategies.
- Excellent project management skills, with the ability to handle competing priorities and meet deadlines.
- Familiarity with online content management systems and digital marketing tools.
Why Join Us?
At Amazon, we believe every employee plays a vital role in our success. We offer a collaborative environment where you can thrive, innovate, and make a difference. Our commitment to diversity and inclusion enhances the experiences of our customers and the workplace. We also provide:
- Competitive salary and performance-based bonuses.
- Comprehensive health benefits, including medical, dental, and vision coverage.
- Generous paid time off and parental leave.
- Opportunities for professional growth and career advancement.
- A vibrant company culture that fosters creativity and teamwork.
Location
This position is based in Middletown, Delaware, a growing community known for its rich history, vibrant culture, and access to outdoor activities. You'll enjoy a balanced lifestyle with easy access to Wilmington, Philadelphia, and the beautiful beaches of the Delaware coast.
Application Process
If you are ready to take your skills to the next level and drive impactful digital content strategies for one of the world’s leading companies, please submit your resume and a portfolio of relevant work. We want to see how your creativity and strategic mindset can contribute to our mission of reaching and engaging customers at every touchpoint.
Join Us in Shaping the Future
Don’t miss your chance to be part of something extraordinary. Apply today and step into your role as a Digital Content Strategist at Amazon, where you'll help redefine what is possible in digital content.
Amazon is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.